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CONTENT MARKETING:A New Business Era

 A business requires strong marketing techniques for the word to get out. A long time ago marketing was done only by physical interaction but now it's not necessary to see your potential customers before promoting your brand.

Content marketing is a marketing strategy used to attract, engage and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media to promote brand awareness. The media tools you need to promote your brand includes: educational articles, entertaining content and webinars that answer specific questions and provide your audience with offers they can't get elsewhere.

Nowadays, almost everyone is a business owner and everybody wants to promote their brand through social media. Nobody wants to hire a town crier to market their businesses, I wouldn't either. Before you promote your brand, you need to devise a marketing strategy and plan.

70% of businesses that own websites grow better than ordinary businesses which only means that you should invest in a website. Apart from making viewing and accepting orders easier, it relieves your customers of the stress of sweeping through numerous pictures searching for 

BASICS OF CONTENT MARKETING

Understand your business's purpose 

This is crucial for defining the direction, goals and strategies for your business. It involves recognizing what your business stands for, the unique strength it brings to the market and how it addresses your consumers needs while also generating substantial income. Ensure that your business activities align with your goals to attract loyal customers, ultimately leading to the exponential growth of your business

Know your audience's problems

Understanding the specific challenges and needs that your target customers face would allow you to tailor your products, services, and messaging to effectively address those issues, creating solutions that resonate with your audience and meet their expectations. By identifying and empathizing with their problems, you can build trust and offer more value, positioning your business as the go-to solution.

Using social media to your advantage

This involves leveraging platforms to increase brand visibility, engage with your audience, and drive growth. By creating valuable content, interacting with followers, and utilizing targeted advertising, you can build a strong online presence, foster customer relationships, and generate leads. Social media also provides insights into customer behavior, helping you refine your strategies and stay competitive in the market.

Local advertisement or modern day content marketing ?

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