A business requires strong marketing techniques for the word to get out. A long time ago marketing was done only by physical interaction but now it's not necessary to see your potential customers before promoting your brand. Content marketing is a marketing strategy used to attract, engage and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media to promote brand awareness. The media tools you need to promote your brand includes: educational articles, entertaining content and webinars that answer specific questions and provide your audience with offers they can't get elsewhere. Nowadays, almost everyone is a business owner and everybody wants to promote their brand through social media. Nobody wants to hire a town crier to market their businesses, I wouldn't either. Before you promote your brand, you need to devise a marketing strategy and plan. 70% of businesses that own websites grow better than ordinary businesses which only mea...